For all we know, BeReal could introduce advertising features for brands. Understanding why vertical networks, closed communities and apps like BeReal are thriving while consumer social media fatigue rises will be crucial to shaping your strategy.Ī lot could happen in the coming months. While many will attempt to figure out how to market their brand on the network, you should use this as an opportunity to zoom out. I bloody love BeReal, it’s so nice posting on a app to genuinely connect with people and see what everyone’s doing and not worry about engagement □ After all, what are we supposed to do with an app that doesn’t incentivize its constant use? The new kid on the block delighted users and mystified marketers. BeReal will be a turning point for brandsīeReal was one of the hottest social media trends of 2022. Then, paint a specific vision for what will be possible with additional video production resources. Help your management team understand the risks that come with failing to expand your social media team at the right time. So you’ll probably be getting a few extra hands to help with video editing, direction and brand storytelling.īrand Takeaway: If the discussion isn’t already in motion, it’s time to start petitioning for a new team member now. To ensure their brand can stand out in this new social media landscape, forward-thinking companies will invest more in video production equipment and staff. Now that the average American is watching 80 minutes of TikTok every day, business leaders realize that it’s no longer “emerging”. When TikTok was still an emerging platform, it made sense for businesses to task video creation duties as an additional responsibility to their social media team. Businesses will put more money behind video productionĪt this point, it’s safe to say that video isn’t going anywhere. Brainstorm how you might address those using a TikTok or Instagram Reel. Comb through your FAQs and inbound social messages to find questions or discussion topics. No wonder educational content is on most marketers’ minds when partnering with creators.īrand Takeaway: This is your opportunity to demystify a common industry misconception or provide the perfect life hack featuring your product. Short-form video’s rise in popularity fosters the perfect conditions for fun facts, tutorials and explainers to thrive on social. Their content strikes a balance between jokes about relatable financial woes and seriously helpful tips on money you’ve got randos blowing up your phone, watch this and stay tuned for part 2️⃣ #holidayscams #scamalerts #part1 To find out what we mean, turn to Chime’s TikTok account. Last year, brands in the fintech space found massive success in creating thoughtful, save-worthy content. In 2023, everyone will get in on the fun. A few select industries have tapped into the value of creating entertaining, informative content. We’ll see exciting metaverse brand activationsĮdutainment isn’t just for kids anymore. Social commerce will get up and dust itself off Social and legal will be the strategic duo no one saw coming Social customer care will become a vehicle for surprise and delight marketing How brands talk about sustainability will change Employee advocacy will be the social media trend to talk about The creator economy will continue to blossom Businesses will experiment with emerging (and re-emerging) networks BeReal will be a turning point for brands Businesses will put more money behind video production In this article, we’ll cover the need-to-know stats driving new social media trends forward in 2023. If you’re a part of the 60% of organizations that rely on social data daily, you’re already halfway there. We’re talking about what’s driving audience behavioral patterns and where your brand fits in the mix. We’re not talking about which TikTok audios will blow up in a few months. All you need is data.Ĭombining performance and consumer preference data can create a vivid picture of the year ahead. You don’t need to be a fortune teller to guess which social media trends are poised to take off in 2023.
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